The Art of Brewing Coffee (Cuban Fair Trade Organic Coffee - Shore Coffee Nanaimo, British Columbia)

Fairly Traded Organic Coffees from Cuba

THE ART OF BREWING

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Typica Coffee Plant

Antique Coffee Grinder

Contemporary Coffee Grinder

Buy it fresh! Keep it in an airtight container in your freezer.

Grind your own beans immediately prior to brewing, grinding only the amount you need.

Use cold, freshly-drawn tap water or bottled spring water. Filtered water may improve the taste.

For peak enjoyment, brew fresh and serve immediately, or keep hot in a thermal carafe.

Use the right grind for your coffee maker. Too coarse a coffee will result in a weak, bland taste; too fine will over-extract the coffee and render a bitter taste.

What is it worth in order to save the environment and people's dignity and lives?

Specialty coffees that are both organically grown and fairly traded do cost more. The difference is not only in the taste and the lack of harmful chemicals, but in knowing that the growers are able to make a living at producing your coffee!

How most other coffee is packaged:

Most coffees on the market today are packaged in cans or vacuum packed. The consumer is told that this means the coffee is kept fresh. This is true, once the coffee has been packaged. Sadly, before the coffee can be put into either one of these containers the beans must first stop "off-putting" their gases. Freshly roasted coffee will continue to send off carbon dioxide for some time after the roast. This must be completed before the beans can be put into a sealed container. Thus, the coffee is partly stale before being packed.

How our coffee is packaged:

Immediately after the roasting we bag our coffee into special one-way vented bags. These bags allow the gases to escape, but prevent air from reaching (and destroying) the coffee. Hence, a fresher coffee and a superior taste in your cup!

Coffee Pickers
Roel Caboverde Llacer

The mountains seen in the background of this picture (used on the labels) grow some of the world's best coffee. Late in December of each year they embark on the most labour intensive harvest of any crop in the world: picking coffee beans. Because of falling world prices, most coffee growers are starving to death. Not so with farmers that sell to "fair trade" co-ops. They are guaranteed a reasonable return for their labours.

Did you know? Coffee is the world's most traded food commodity on world exchanges. In fact, in terms of all commodities, it comes second only to oil!

It has been said that coffee roasting is an art form, a process that is as much artistry as technique, with the roast master as much artisan as technician. This can transform a simple coffee bean into a rich, aromatic substance capable of evoking the romance and wild flavours of far away lands and exotic cultures.

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